Dear fashion, when will we all acknowledge that the days of all press being good press are long gone? Why do we constantly allow ourselves to be the subject of every cultural appropriation news? (Move over Scar Jo)
Fashion needs to reconcile with the fact that change will be driven by the consumers running to social media platforms demanding transparency. From fostering safe spaces, social justice issues and sustainability, nothing is off limits in this digital world. Have people actually forgotten John Galliano’s infamous anti-semitic remarks back in 2011… The industry may have forgiven and hidden him at Margiela, but why do we gloss over accountability?
Someone get me Dolce & Gabbana.
Following their insensitive and misguided #DGLovesChina campaign and cancelled runway show, the Italian brand has taken in its strides to work on their image. Did they make a misappropriation blunder… Yes. Should they have been cancelled? No. Dolce & Gabbana and other fashion houses have since taken the time to craft campaigns that promote inclusivity and diversity.
What Dolce & Gabbana has done since their folly is to show the world what can be done when fashion acknowledges their shortcomings and moves forward. This includes the inclusion of regional artisans, expanding their size range and providing voices to the personnel swept under the ugly side of fashion.
Under their latest Asia Pacific chief executive officer, Carlo Gariglio, the brand has reintroduced its public image in China with a strong showing at the China Import and Export Expo (CIIE) in 2019 and 2020. Moreover, they have been working on fostering their relationship with the Chinese government to generate relevant placements within the country. Hence, showing that it is possible to grow from the missteps made.
Fashion still has a long way to go to rehabilitate its image but when we engage and listen, we craft an umbrella of awareness for a better tomorrow.